My Work
I’ve executed full circle marketing/communication campaigns, focusing on influencer relations, activations and social media strategy.
360 Marketing Campaigns
Dia de los Muertos Festival
Results
✹5M+ social views with a 200% increase in engagement rate
♥︎300% increase in reach
☻ 300k in vendor revenue generated
Over 80k attendees
Partnerhsip with Adidas LA
Liquid Blush + Luxe Lip Oils
What: Led the full marketing and content strategy for the largest Día de los Muertos festival in Los Angeles County. with over 60,000 attendees. Oversaw all social media platforms, daily content output, cultural partnerships, and sponsor deliverables for major brands including Adidas, Red Bull, Don Julio, and more.
How: I built and executed a comprehensive social media strategy rooted in cultural storytelling, high-impact video content, and trending content. This included daily content planning, production, and publishing across platforms, as well as coordinating cross-promotion with the City of Los Angeles and media partners like Adidias, WeAreMitu, La Raza radio, Metro LA, WSS x Timberland and more to expand reach. I also managed all sponsor-facing social deliverables, ensuring assets, timelines, and visibility met partner expectations while maintaining cohesive festival branding. Partned with videographers and photographers to bring videos to life as well as produced my own content.
Liquid Blush + Luxe Lip Oils
What: Introduced our new Liquid Blush and Luxe Lip Oils with a campaign that felt elevated, community-driven, and aligned with our brand’s emphasis on authenticity.
How: I owned the campaign from concept to launch. This included sourcing micro-influencers from our existing community, individuals who already loved and engaged with the brand, to be the face of this campaign. This created a trust-building foundation for the campaign. I coordinated the shoot day, oversaw talent, directed content creation, and captured real-time assets for social. The campaign highlighted the textures, shades, and wearable finishes of both products while keeping the spotlight on community voices. The launch generated strong engagement across social channels strengthening the connection between the brand and its community through authentic, creator-driven storytelling. I managed all partnerships from gifting, UGC for paid usage and paid partnerships with top creators, to amplify this launch.
Influencer results
Sent to 174 creators with 726 posts
45M total views
31.84M in reach
88.8M engaged followers combined
Powerpuff Girls x Beauty Creations
What: Supported development and execution of the Powerpuff Girls x Beauty Creations campaign, built around a bold, cowgirl-inspired creative direction rooted in the founder’s Mexican heritage and childhood nostalgia.
Objective: Deliver a culturally resonant, visually striking launch across social, influencer, and PR, in collaboration with Warner Bros. on concept and approvals.
Results:
4M total social views
93% engagement rate
8 media mentions
How: Worked cross-functionally across social, PR, and influencer to bring the cowgirl concept to life from ideation through execution.
My Role
Supported social ideation and on-set execution at ranch shoot
Curated PR gifting list with focus on POC creators
Managed influencer partnerships translating the look into wearable content
Partnered with PR agency to secure earned media and extend reach
Ensured creative consistency across all touchpoints for a cohesive launch
Events/Activations
Matte Foundation Launch
What: Supported the launch of the rebranded Matte Foundation by planning and executing two events with distinct goals: influencer visibility and community engagement.
How/my role:
Influencer Brunch:
Hosted immersive influencer brunch with hands-on product experience and curated gifting to drive content
Affiliate & Community Masterclass:
Organized affiliate & micro-creator masterclass to educate, engage, and empower the brand’s core community
Rauw Alejandro Concert Experience
What: Planned and executed an intimate influencer activation at the Rauw Alejandro concert for 15 creators, designed to elevate content creation and deepen relationships.
How / My Role
Led influencer outreach, invites, and full event management
Transformed hotel suite into branded pre-glam space with touch-up stations and interactive moments
Managed catering, transportation, and festival suite logistics for a seamless experience
Fostered authentic connection and long-term relationship building in an intimate setting
What: Conceptualized and hosted an intimate influencer dinner in Austin for 15 local creators to strengthen relationships within the growing Texas influencer community.
How / My Role
Led end-to-end planning, concepting, and on-site execution
Developed “Beauty & Boots” theme inspired by Austin culture
Sourced venue, curated guest list, and managed all logistics
Designed themed gifting moment to drive organic content and memorability
Fostered a community-driven atmosphere to deepen creator relationships
Results:
✹2.8M total views
✎ 4.8M in reach
♥︎ 98% engagement rate
Results
✹ 15M in reach
✎ 43 creator posts
♥︎5M views total views on socials
Beauty & Boots Texas Influencer Dinner
Masterclass Recap
Rosy Mcmichael x Beauty Creations - Mexico Launch
What: Supported the execution of a three-day launch experience in Mexico for the Rosy McMichael Mini Collection, designed to educate creators, drive excitement, and build community around the launch.
How / My Role
Helped plan and execute a phased, multi-event strategy across affiliates, micro, and top beauty creators
Organized affiliate & micro-creator masterclass to drive education and early advocacy
Coordinated large-scale TikTok Live with Rosy McMichael to boost real-time engagement and awareness
Curated intimate rooftop influencer dinner to encourage product trial and authentic content
Ensured seamless execution and a community-first creator experience across all touchpoints
Mega TikTok Live
New York City Influencer Dinner - Beauty Creations
What: Planned and executed an exclusive influencer dinner in NYC to introduce Beauty Creations to key beauty and lifestyle creators during NYFW and Makeup in New York.
How / My Role
Concepted and executed the event in 4 days under a tight timeline
Sourced, invited, and confirmed 15 NYC-based fashion & beauty creators
Secured venue, managed vendors, invites, and curated branded gifting
Led on-site execution alongside CEO to facilitate meaningful brand conversations
Established strong first impression and relationships in the NYC market
Galentines Influencer Dinner - Kiss Me Lip Tints Launch
Influencer Dinner
Influencer Campaigns
CEO Birthday Mega TikTok Live
What: Led influencer strategy and execution for a 10-hour TikTok Live at HQ celebrating our CEO’s birthday, designed to drive real-time engagement, sales, and community loyalty.
How / My Role
Sourced and cast 8 creators aligned with TikTok Live commerce
Built and managed influencer schedule to maintain energy across 10 hours
Coordinated on-site creator logistics and run-of-show timing
Aligned influencer segments with giveaways, deals, and product moments to drive participation and sales
Overview
Garnered over 40k in sales throughout the Mega Live
Garnered over 2.9M social views during these 10 hours
Overview:
29M views
1.74M engagements
19M in reach
$1.7M in EMV
Tim Burton Nightmare Before Christmas x Beauty Creations
What: Supported influencer strategy for The Nightmare Before Christmas x Beauty Creations collaboration, driving launch excitement through creator gifting and paid partnerships.
How / My Role
Curated targeted gifting list across beauty and pop culture creators
Managed paid partnerships to showcase creative, on-brand looks
Oversaw creator communication, timelines, and deliverables for a smooth launch
Ensured cohesive messaging that blended nostalgia with product artistry
Beauty Creations 3rd Annual Holiday Gala
What: Managed the influencer campaign for Beauty Creations’ 3rd Annual Holiday Gala, a relationship-first event celebrating and strengthening our creator community.
How / My Role
Built and managed full influencer invite list, RSVPs, and confirmations
Coordinated travel, hotel, and hospitality for out-of-state creators
Executed branded hotel room drops and elevated gifting experience
Served as main POC and on-site host to foster meaningful relationships and brand loyalty
Overview:
Posts: 421 (+40% growth YoY)
Creators: 122 (+62.7% growth YoY)
Engaged Views: 3.84M (+113.3% growth YoY)
Social Media
Analytics
✹ 600,000 total views
Analytics
✹ 52,000 total views ❤︎ 2,000 likes
Analytics
✹ 87,000 total views ❤︎ 957 likes, 37 comments, 20 saves, 47 shares