Matte Foundation Launch

Rauw Alejandro Concert Experience

What: Planned and executed a premium, intimate influencer event at the Rauw Alejandro concert for 15 creators. The activation featured a curated pre-event glam session, luxury transportation, and on-site festival experiences designed to elevate content creation while fostering genuine, high-impact relationships with key influencers.

How: I managed the full scope of event production, including influencer outreach, invitation management, and day-of coordination. I transformed a hotel suite into a branded pre-glam environment complete with beauty touch-up stations (body glow, hair glitter, and accessory setups etc) to create a fun, collaborative space for creators to get ready together. I coordinated catering, curated interactive moments, and oversaw limo transportation and festival suite logistics to ensure a seamless, elevated experience.
This intimate setting encouraged meaningful interactions, allowing our team to connect authentically with each influencer, strengthen rapport, and build long-term brand relationships

@dessmx on Tiktok

What: Beauty Creations launches a new Matte Foundation, a fully rebranded version of the Satin Foundation. Planned & executed two events for this product, both servicing two very different audiences and purposes.

How: The first event, an influencer brunch, was for our larger influencers, immersing them into this product with a full makeup bad full of products as the gift.

For the second event, we tapped into the our micro community, hosting a masterclass for only affiliates, beauty creations followers, and content creators. Including this community felt crucial to our community to feel apart of the brand.

@Onlybrittany1 on tiktok

What: I conceptualized and executed an intimate influencer dinner in Austin, Texas to strengthen relationships within our rapidly growing Texas-based influencer community. After identifying a strong concentration of creators in the region, I saw an opportunity to move beyond transactional partnerships and foster genuine, long-term connections through an in-person experience. The event brought together 15 local influencers for a curated evening that blended beauty, community, and Texas-inspired culture, resulting in increased brand affinity and stronger creator relationships.

How: I led the end-to-end planning and execution of the event, from strategic concepting to on-site activation. I developed the event theme, Beauty & Boots, to authentically reflect both the brand and Austin’s local culture. I sourced and secured the venue, curated the guest list, and managed all logistics to ensure a seamless experience. To make the evening memorable, I designed a thoughtful gifting moment featuring brand products paired with custom denim purses that aligned with the theme and encouraged organic content creation. Through intentional touchpoints and a warm, community-driven atmosphere, the event successfully deepened relationships and reinforced our presence within the Texas influencer community.