My Work

I’ve executed full circle marketing campaigns, focusing on influencer/community relations, events/ activations and social media strategy.

What: Introduced our new Liquid Blush and Luxe Lip Oils with a campaign that felt elevated, community-driven, and aligned with our brand’s emphasis on authenticity.

How: I owned the campaign from concept to launch, sourcing micro-influencers from our existing community to create an authentic, trust-building campaign. I coordinated the shoot, oversaw talent, directed content creation, and captured real-time social assets. I also managed all creator partnerships, including gifting, paid UGC usage, and paid collaborations with top creators to amplify the launch. The campaign showcased the products through authentic, creator-led storytelling, driving strong engagement and strengthening the brand's connection with its community.

What: Led the full marketing and content strategy for the largest Día de los Muertos festival in Los Angeles County. with over 60,000 attendees.

How: Built and executed a comprehensive social media strategy rooted in cultural storytelling, high-impact video, and trend-driven content. Managed daily content planning, production, and publishing across platforms while coordinating cross-promotions with the City of Los Angeles and partners including Adidas, WeAreMitú, La Raza Radio, Metro LA, Timberland, and Don Julio to maximize reach. Oversaw all sponsor social deliverables, ensuring assets, timelines, and visibility met partner expectations while maintaining cohesive festival branding. Collaborated with videographers and photographers to bring content to life while also producing original content myself.

How: We turned a simple product drop into a full experience:

  • curated beauty bundles for festival looks

  • permanent jewelry activation

  • coffee, matcha, and refreshers on-site

  • custom bedazzled products to match the Coachella aesthetic

What: Led end-to-end a unique 2026 Coachella campign/influencer moment. Although Beauty Creations coulnd’t make the desert, we wanted to be apart of the social and influencer conversation around Coachella Festival.

Objective: Gifting suites are everywhere. I wanted to show up differently. We brought the experience directly to influencers before they even hit the festival, pulling up to their homes in BC’s branded VW truck to get them Coachella-ready. By meeting creators at their “getting ready” era, we were able to tap into a more intentiona;, high-engagment moment, when excitment is building and content creation is already top of mind.

Results

✹5M+ social views with a 200% increase in engagement rate

♥︎300% increase in reach
☻ 300k in vendor revenue generated

Over 80k attendees

What I Did

Supported development and execution of the Powerpuff Girls x Beauty Creations campaign, built around a bold, cowgirl-inspired creative direction rooted in the founder’s Mexican heritage and childhood nostalgia.

  • 4M total social views

    93% engagement rate

    8 media mentions

  • Deliver a culturally resonant, visually striking launch across social, influencer, and PR, in collaboration with Warner Bros. on concept and approvals.

  • Worked cross-functionally across social, PR, and influencer to bring the cowgirl concept to life from ideation through execution.

    My Role

    • Supported social ideation and on-set execution at ranch shoot

    • Curated PR gifting list with focus on POC creators

    • Managed influencer partnerships translating the look into wearable content

    • Partnered with PR agency to secure earned media and extend reach

    • Ensured creative consistency across all touchpoints for a cohesive launch

Influencer results

Sent to 174 creators with 726 posts

45M total views

31.84M in reach

88.8M engaged followers combined

Results:

4M total social views

93% engagement rate

38 social mentions

360 Marketing Campaigns

Dia de los Muertos Festival

360 Marketing Campaigns

Dia de los Muertos Festival

What I Did

Led the full marketing and content strategy for the largest Día de los Muertos festival in Los Angeles County. with over 60,000 attendees. Oversaw all social media platforms, daily content output, cultural partnerships, and sponsor deliverables for major brands including Adidas, Red Bull, Don Julio, and more.

Liquid Blush + Luxe Lip Oils

Beauty Creations Pulls up for you: Coachella Prep

  • ✹5M+ social views with a 200% increase in engagement rate

    ♥︎300% increase in reach ☻ 300k in vendor revenue generated

    Over 80k attendees

  • I built and executed a comprehensive social media strategy rooted in cultural storytelling, high-impact video content, and trending content. This included daily content planning, production, and publishing across platforms, as well as coordinating cross-promotion with the City of Los Angeles and media partners like Adidias, WeAreMitu, La Raza radio, Metro LA, WSS x Timberland and more to expand reach. I also managed all sponsor-facing social deliverables, ensuring assets, timelines, and visibility met partner expectations while maintaining cohesive festival branding. Partned with videographers and photographers to bring videos to life as well as produced my own content.

Partnership with Adidas LA

Liquid Blush + Luxe Lip Oils

What I Did

Introduced our new Liquid Blush and Luxe Lip Oils with a campaign that felt elevated, community-driven, and aligned with our brand’s emphasis on authenticity.

  • Sent to 174 creators with 726 posts

    45M total views

    31.84M in reach

    88.8M engaged followers combined

  • I owned the campaign from concept to launch. This included sourcing micro-influencers from our existing community, individuals who already loved and engaged with the brand, to be the face of this campaign. This created a trust-building foundation for the campaign. I coordinated the shoot day, oversaw talent, directed content creation, and captured real-time assets for social. The campaign highlighted the textures, shades, and wearable finishes of both products while keeping the spotlight on community voices. The launch generated strong engagement across social channels strengthening the connection between the brand and its community through authentic, creator-driven storytelling. I managed all partnerships from gifting, UGC for paid usage and paid partnerships with top creators, to amplify this launch.

Powerpuff Girls x Beauty Creations

What: Supported the execution of a three-day launch experience in Mexico for the Rosy McMichael Mini Collection, designed to educate creators, drive excitement, and build community around the launch.

How / My Role

  • Helped plan and execute a phased, multi-event strategy across affiliates, micro, and top beauty creators

  • Organized affiliate & micro-creator masterclass to drive education and early advocacy

  • Coordinated large-scale TikTok Live with Rosy McMichael to boost real-time engagement and awareness

  • Curated intimate rooftop influencer dinner to encourage product trial and authentic content

  • Ensured seamless execution and a community-first creator experience across all touchpoints

What: Conceptualized and executed a Galentine’s Day influencer dinner to launch the Kiss Me Lip Tints, creating an intimate, Valentine’s-themed experience that blended product discovery, community, and content creation.

How / My Role

  • Led end-to-end planning including concept, venue, guest list, and logistics

  • Curated influencer list and managed all outreach, invites, and confirmations

  • Designed themed activations and gifting moments to encourage organic content

  • Coordinated décor, dining experience, and branded touchpoints tied to the launch

  • Hosted on-site, fostering genuine connection and hands-on product trial in a warm, community-driven setting

What: Conceptualized and hosted an intimate influencer dinner in Austin for 15 local creators to strengthen relationships within the growing Texas influencer community.

How / My Role

  • Led end-to-end planning, concepting, and on-site execution

  • Developed “Beauty & Boots” theme inspired by Austin culture

  • Sourced venue, curated guest list, and managed all logistics

  • Designed themed gifting moment to drive organic content and memorability

  • Fostered a community-driven atmosphere to deepen creator relationships

Results

✹ 15M in reach
✎ 43 creator posts

♥︎5M views total views on socials

Galentines Influencer Dinner - Kiss Me Lip Tints Launch

  • ✹ 15M in reach
    ✎ 43 creator posts

    ♥︎ 5M views total views on socials

    • Led influencer outreach, invites, and full event management

    • Transformed hotel suite into branded pre-glam space with touch-up stations and interactive moments

    • Managed catering, transportation, and festival suite logistics for a seamless experience

    • Fostered authentic connection and long-term relationship building in an intimate setting

Beauty & Boots Texas Influencer Dinner

Results:

✹2.8M total views
✎ 4.8M in reach

♥︎ 98% engagement rate

Rosy McMichael x Beauty Creations - Mexico Launch

Beauty & Boots Texas Influencer Dinner

Events/Activations

Masterclass Recap

Events and Activations

Matte Foundation Launch

Mega TikTok Live

Influencer Dinner

What I Did

Supported the launch of the rebranded Matte Foundation by planning and executing two events with distinct goals: influencer visibility and community engagement.

  • Influencer Brunch:
    Hosted immersive influencer brunch with hands-on product experience and curated gifting to drive content

    Affiliate & Community Masterclass:
    Organized affiliate & micro-creator masterclass to educate, engage, and empower the brand’s core community

Rauw Alejandro Concert Experience

Rauw Alejandro Concert Experience

New York City Influencer Dinner - Beauty Creations

What I Did

Planned and executed an intimate influencer activation at the Rauw Alejandro concert for 15 creators, designed to elevate content creation and deepen relationships.

What I Did

Supported the execution of a three-day launch experience in Mexico for the Rosy McMichael Mini Collection, designed to educate creators, drive excitement, and build community around the launch.

Masterclass Recap

Mega TikTok Live

What I Did

Conceptualized and hosted an intimate influencer dinner in Austin for 15 local creators to strengthen relationships within the growing Texas influencer community.

  • ✹ 2.8M total views
    ✎ 4.8M in reach

    ♥︎ 98% engagement rate

    • Led end-to-end planning, concepting, and on-site execution

    • Developed “Beauty & Boots” theme inspired by Austin culture

    • Sourced venue, curated guest list, and managed all logistics

    • Designed themed gifting moment to drive organic content and memorability

    • Fostered a community-driven atmosphere to deepen creator relationships

Rosy McMichael x Beauty Creations - Mexico Launch

    • Helped plan and execute a phased, multi-event strategy across affiliates, micro, and top beauty creators

    • Organized affiliate & micro-creator masterclass to drive education and early advocacy

    • Coordinated large-scale TikTok Live with Rosy McMichael to boost real-time engagement and awareness

    • Curated intimate rooftop influencer dinner to encourage product trial and authentic content

    • Ensured seamless execution and a community-first creator experience across all touchpoints

Influencer Dinner

New York City Influencer Dinner - Beauty Creations

What I Did

Planned and executed an exclusive influencer dinner in NYC to introduce Beauty Creations to key beauty and lifestyle creators during New York Fashion Week and Makeup in New York.

    • Concepted and executed the event in 4 days under a tight timeline

    • Sourced, invited, and confirmed 15 NYC-based fashion & beauty creators

    • Secured venue, managed vendors, invites, and curated branded gifting

    • Led on-site execution alongside CEO to facilitate meaningful brand conversations

    • Established strong first impression and relationships in the NYC market

Galentines Influencer Dinner - Kiss Me Lip Tints Launch

What I Did

Conceptualized and executed a Galentine’s Day influencer dinner to launch the Kiss Me Lip Tints, creating an intimate, Valentine’s-themed experience that blended product discovery, community, and content creation.

    • Led end-to-end planning including concept, venue, guest list, and logistics

    • Curated influencer list and managed all outreach, invites, and confirmations

    • Designed themed activations and gifting moments to encourage organic content

    • Coordinated décor, dining experience, and branded touchpoints tied to the launch

    • Hosted on-site, fostering genuine connection and hands-on product trial in a warm, community-driven setting

What: Planned and executed an intimate influencer activation at the Rauw Alejandro concert for 15 creators, designed to elevate content creation and deepen relationships.

How / My Role

  • Led influencer outreach, invites, and full event management

  • Transformed hotel suite into branded pre-glam space with touch-up stations and interactive moments

  • Managed catering, transportation, and festival suite logistics for a seamless experience

  • Fostered authentic connection and long-term relationship building in an intimate setting

What: Planned and executed an exclusive influencer dinner in NYC to introduce Beauty Creations to key beauty and lifestyle creators during NYFW and Makeup in New York.

How / My Role

  • Concepted and executed the event in 4 days under a tight timeline

  • Sourced, invited, and confirmed 15 NYC-based fashion & beauty creators

  • Secured venue, managed vendors, invites, and curated branded gifting

  • Led on-site execution alongside CEO to facilitate meaningful brand conversations

  • Established strong first impression and relationships in the NYC market

FIFA World Cup Beauty Creations Mercado

What: Developed and executed a two-day FIFA World Cup activation that merged beauty and sports while celebrating Beauty Creations' Mexican heritage during one of the year's biggest cultural moments. Centered around Mexico's World Cup match, I brought my vision of a vibrant mercado-inspired experience to life.

How/ My role: Owned the campaign from concept to execution, leading the creative vision, event production, project management, vendor partnerships, cross-functional coordination, and on-site execution. Concepted a culturally driven creative direction that celebrated the brand's Mexican heritage while tapping into the excitement of the FIFA World Cup, ensuring every touchpoint, from the mercado-inspired environment to the product integration, felt authentic to the brand.

Results:

50M total reach ; 76% engagement

What: Managed a creator partnership with makeup artist Etienne Ortega for Kali Uchis’ Sincerely LATAM tour, featuring a full glam using Beauty Creations products and showcasing the brand through tour-ready artistry.

How / My Role

  • Secured and managed the collaboration with Etienne Ortega

  • Coordinated product selection for a full-face Beauty Creations glam on Kali Uchis

  • Oversaw content deliverables including collab post, stories, tags, brand mention, and full glam video

  • Managed timelines, communication, and approvals to ensure seamless execution and brand visibility during the tour

Overview

  • 780K + views on social

  • 37% engagement rate across socials

Influencer + Celebrity Campaigns

Etienne Ortega

Influencer Campaigns

Kali Uchis x Beauty Creations

Etienne Ortega

Kali Uchis x Beauty Creations

What I Did

Managed a creator partnership with makeup artist Etienne Ortega for Kali Uchis’ Sincerely LATAM tour, featuring a full glam using Beauty Creations products and showcasing the brand through tour-ready artistry.

  • 280K + views on social

    15% engagement rate across socials

    • Secured and managed the collaboration with Etienne Ortega

    • Coordinated product selection for a full-face Beauty Creations glam on Kali Uchis

    • Oversaw content deliverables including collab post, stories, tags, brand mention, and full glam video

    • Managed timelines, communication, and approvals to ensure seamless execution and brand visibility during the tour

CEO Birthday Mega TikTok Live

What I Did

Led influencer strategy and execution for a ten hour TikTok Live at Headquarters celebrating our CEO’s birthday, designed to drive real-time engagement, sales, and community loyalty.

  • Garnered over 40k in sales throughout the Mega Live

    Garnered over 2.9M social views during these 10 hours

    • Sourced and cast 8 creators aligned with TikTok Live commerce

    • Built and managed influencer schedule to maintain energy across 10 hours

    • Coordinated on-site creator logistics and run-of-show timing

    • Aligned influencer segments with giveaways, deals, and product moments to drive participation and sales

Tim Burton Nightmare Before Christmas x Beauty Creations

What I Did

Supported influencer strategy for The Nightmare Before Christmas x Beauty Creations collaboration, driving launch excitement through creator gifting and paid partnerships

  • 29M views

    1.74M engagements

    19M in reach

    $1.7M in EMV

    • Curated targeted gifting list across beauty and pop culture creators

    • Managed paid partnerships to showcase creative, on-brand looks

    • Oversaw creator communication, timelines, and deliverables for a smooth launch

    • Ensured cohesive messaging that blended nostalgia with product artistry

What: Supported influencer strategy for The Nightmare Before Christmas x Beauty Creations collaboration, driving launch excitement through creator gifting and paid partnerships.

How / My Role

  • Curated targeted gifting list across beauty and pop culture creators

  • Managed paid partnerships to showcase creative, on-brand looks

  • Oversaw creator communication, timelines, and deliverables for a smooth launch

  • Ensured cohesive messaging that blended nostalgia with product artistry

What: Managed the influencer campaign for Beauty Creations’ 3rd Annual Holiday Gala, a relationship-first event celebrating and strengthening our creator community.

How / My Role

  • Built and managed full influencer invite list, RSVPs, and confirmations

  • Coordinated travel, hotel, and hospitality for out-of-state creators

  • Executed branded hotel room drops and elevated gifting experience

  • Served as main POC and on-site host to foster meaningful relationships and brand loyalty

Overview:

Posts: 421 (+40% growth YoY)

Creators: 122 (+62.7% growth YoY)

Engaged Views: 3.84M (+113.3% growth YoY)

Overview:
29M views

1.74M engagements

19M in reach

$1.7M in EMV

Tim Burton Nightmare Before Christmas x Beauty Creations

Beauty Creations 3rd Annual Holiday Gala

Beauty Creations 3rd Annual Holiday Gala

What I Did

Managed the influencer campaign for Beauty Creations’ 3rd Annual Holiday Gala, a relationship-first event celebrating and strengthening our creator community.

  • Posts: 421 (+40% growth YoY)

    Creators: 122 (+62.7% growth YoY)

    Engaged Views: 3.84M (+113.3% growth YoY)

    • Built and managed full influencer invite list, RSVPs, and confirmations

    • Coordinated travel, hotel, and hospitality for out-of-state creators

    • Executed branded hotel room drops and elevated gifting experience

    • Served as main POC and on-site host to foster meaningful relationships and brand loyalty